The Collective Content Podcast

How to choose a content agency - Ep1 ‘In-house, agency or freelancer’

Welcome to the Collective Content How to choose a content agency podcast series. In each episode, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by content marketing experts to help companies choose their next agency wisely. In Episode 1, we’re joined by senior editor John Oates and freelance writer and trainer Jon Bernstein to help you figure out the pros and cons of getting in-house, agency or freelance help. Check out our full How to choose a content agency guide, available here.

How to choose a content agency - Ep2 ‘AI’

This is the Collective Content How to choose a content agency podcast series. In our second episode, hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by two more content marketing experts to help companies choose their next agency wisely. Collective Content senior editor Shirley Siluk and writer Eve Michell join us to start our ‘What does AI mean for your content marketing?’ conversation. Check out our full How to choose a content agency guide, available here.

How to choose a content agency - Ep3 ‘Reputation’

Welcome to episode three of the Collective Content How to choose a content agency podcast series. This time round, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by senior editors Andrew Smith and Julian Heathcote to figure out how you can best detect and define a content agency’s reputation before choosing who to work with (apologies to David at “Blue Hat”, we’re sure you’re great). Check out the full Collective Content How to choose a content agency guide, available here.

How to choose a content agency - Ep4 ‘Chemistry’

Welcome to the fourth episode of Collective Content’s How to choose a content agency podcast series. Now that we’ve covered the preliminary stages of choosing a content agency, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by senior editor Julian Heathcote and client services director Fiona Skilton to discuss the importance of good chemistry. How do you spot it, how do you build on it and how important is it really? Listen to the episode to find out – or you can check out the full Collective Content How to choose a content agency guide to learn even more, available here.

How to choose a content agency - Ep5 ‘Onboarding’

Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client services director Fiona Skilton and operations director Becky Thompson to talk through onboarding a new content team to handle your marketing. Their discussion covers the whole journey, from aligning your content and messaging, to delivering on a project with a short deadline. Hear about all the key processes, necessary documents and common pitfalls that you must avoid during this important phase.
Check out the full Collective Content How to choose a content agency guide to learn even more, available here.

How to choose a content agency - Ep6 ’Ways of working’

Welcome to the Collective Content Podcast’s How to choose a content agency series, episode 6. So far, we’ve looked at the “who, what, why and when” of choosing a content agency, and now our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by Collective Content senior editor Bill Clark and senior content manager Fanny Abramczuk, to dig into the “how” – how do you successfully work with your content agency? Find out the do’s and don’ts for both agency and client, and the benefits of working with different types of content teams around the world. Also check out the full Collective Content How to choose a content agency guide, available here.

How to choose a content agency - Ep7 ‘DEIB’

Welcome to the last episode of the Collective Content podcast’s How to choose a content agency series. In the final episode, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by Collective Content marketing and content executive Zoe McNeill and senior content manager Emma Davies, to talk about the importance of understanding, identifying and championing diversity, equity, inclusion and belonging in content marketing. For even more insights and advice covering everything discussed over the course of this series, check out the full Collective Content How to choose a content agency guide, available here.