The Collective Content Podcast

New Sense-makers podcast episode from Collective Content. Live!
Join our host, CC MD Tony Hallett, who this month interviews content leader Samad Masood, associate VP at Infosys Knowledge Institute. Find out about metrics at a successful content marketing and thought leadership division, AI out of the trial phase, and why it makes sense to always remind people what you do.
In our Sense-maker Sessions we interview content leaders to get you all the answers to make content work for you.

New Sense-makers podcast episode from Collective Content. Live!
Our host, CC MD Tony Hallett is joined by an expert panel including Nessa Keddo, Phil Szomszor and Harendra Kapur. Live from a rooftop bar in London, we present our special event ‘Mis World: Misinformation, mistrust, and missing the point of AI’.
In our Sense-maker Sessions we interview content leaders to get the latest insights from the content world.

Have you ever wondered how McKinsey & Company produces such a high volume of quality thought leadership?  
 
The first episode of our new season of ‘Sense-maker sessions: Content leaders’ introduces you to Lucia Rahilly, Global Editorial Director and Deputy Publisher at McKinsey, interviewed by Tony Hallett, MD at Collective Content.  
 
Hear Lucia’s thoughts on AI in content, how McKinsey consistently delivers some of the best content in the business world and much more.

In this episode of ‘Sense-maker sessions: Content leaders’, we interview Josselyn Simpson, Global Editorial Director at Heidrick & Struggles, to get her perspective on thought leadership, the ROI of content and much more. 
Listen to find out how Heidrick & Struggles’ editorial team balances strategic thinking with hands-on execution, why their most valued metric for thought leadership is client conversations and more. 

You’d be hard pressed to find a more experienced and well respected thought leadership expert than Francis Hintermann, and we are delighted to introduce him as the next guest on our ‘Sense-maker sessions: Content leaders’ podcast.
 
With a 27+ year career history at Accenture, where he currently holds the role of Accenture Growth & Strategy – Global Research Executive Director, Francis has a wealth of knowledge and experience to share with us in this episode.
 
Listen now to learn from one of the best in content.

The first ‘Sense-maker sessions: Content leaders’ episode of 2026, filmed at Gotham Production Studios, introduces you to our first guest in banking – the warm and witty Anna Bernasek, Managing Director, Global Head of Insights at State Street.
 
Anna tells us about her colourful career history as a journalist and columnist and her entry into thought leadership via McKinsey, where she was a Senior Editor and Thought Partner.
 
Brought to you in partnership with High Beam Global, a full-service market research firm.

This is a real ‘lessons learned’ Sense-maker session.  
You might expect that from Brenna Sniderman at Deloitte, given her career to date in PR, media, research and now one of the Big Four. In this episode, she talks much sense about trends in research and the use of AI, and shares what makes her tick. 
This podcast is brought to you in partnership with High Beam Global (HBG), a full-service market research firm. 
Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.

Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, Anthony Marshall sat down with MD Tony Hallett in London for an animated and insightful discussion of the discipline he spearheads.
 
The discussion covers ground including how thought leadership works at IBM – whether they report into consulting or marketing, for example – and the challenge of making “every single study provocative and surprising”. With thanks to Spiritland Productions.
 
Brought to you in partnership with High Beam Global, a full-service market research firm.
Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.