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Episodes

Monday Jun 02, 2025

Sense-maker sessions #2 - Expert insights with Samad Masood

Monday Jun 02, 2025

New Sense-makers podcast episode from Collective Content. Live!
Join our host, CC MD Tony Hallett, who this month interviews content leader Samad Masood, associate VP at Infosys Knowledge Institute. Find out about metrics at a successful content marketing and thought leadership division, AI out of the trial phase, and why it makes sense to always remind people what you do.
In our Sense-maker Sessions we interview content leaders to get you all the answers to make content work for you.

The Collective Content Podcast is here and – much like the content we create for our clients – its goal is to drive meaningful conversations about B2B topics.

Our first project is a seven-part series all about choosing a content agency. Like our guide that it draws from, it covers everything from whether to work with an agency at all, to researching the best agencies, getting referrals and other evidence of great work, onboarding, budgeting and even aligning around DEI and the use of AI.

Our team and guests bring over 500 years of combined experience and insights. Click on the episodes below or find them in your favourite places for podcasts. For more, check out our full guide on our website: //collectivecontent.agency/.